Google files patent for personalization

Google patent

Indeed interesting. Google is building tons of blocks of knowledge. They’ve got their own search, click patterns and stats, they’re getting the users stats from Google analytics now. They’re tracing ads on Google adsense.. etc etc. A great base for optimizing advertisement sales and … offcourse a unique searchengine and -experience. The latest is therir patent on personalization. Interesting:

“Google has applied for a patent that, at face value, looks as if they are thinking of radically altering the way they rank websites in the general organic search results.

Titled, Personalization of placed content ordering in search results, the patent outlines a method for producing search engine results based on individual user profiles. This patent shouldn’t be confused with another recently filed which appears to aim at paid-placement rankings, “Determining ad targeting information and/or ad creative information using past search queries”. ” More from – an excellent and thorough article by the way.







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