When you start using Googles features as much as I am, you start discovering the benefits across all the Google tools.
Google is working on personalized searches, as well as geographical searches. Your searchpatterns help to present relevant searches in your SERP (search engine result page). You may dislike and have second opinions on the storing/monitoring of your search, but they do monitor and use that information. Soon the issue of privacy and democracy will rise in importance.
If you have a personalized Google-page (consider it if you don’t). When you add bookmarks, you can have those bookmarks shown in a dedicated page http://www.google.com/bookmarks/. No obvious links are shown to the Trends, showing your statistics, but you can access them here: http://www.google.com/bookmarks/trends?.
You can view:
- Top searches, Top sites, Top clicks
- Monthly search activity
- Daily search activity
- Hourly search activity
- New queries similar to your searches
I have my personalized Google homepage www.google.com/ig, my Gmail www.gmail.com, Google analytics Gogle sitemap, Google AdSense, Google groups and some more, and enjoy most of them. Occasionally I tend to bug Google with support-issues and ideas for new features. Wow they must get flooded by users like me 🙂