David Meerman Scott, Cashing In With Content
| This new book sounds really interesting, If I had more time, I’d read it. I suggest you do and give me a review. After that I’d like to borrow the book from you 🙂 If you have it to give away, you are more than welcome to send it to me.|
In short the book deals with innovative ways of using online content to build loyalty, increase revenue, educate, inform the reader and so on.
You can have a peek of one of the chapters here (pdf)… or get it from Amazon !